What grabbed your attention last time you were scrolling through Facebook or Twitter? What made you pause and click? Chances are it was a clever quote, a meme, a funny video – a visual.
Images catch the eye and make a more immediate impact than words alone can.
Here’s the uncommon thought, you don’t need to be selling something, or have a sales reason to share with your audience. Make them laugh, make their day better, share something useful, be in the conversation, show up, that’s all.
According to brainrules.net, we are 55% more likely to remember information if it’s presented as a visual. That’s a powerful percentage when it comes to standing out in a crowd! By pairing your social media posts with an image you can increase the odds of being seen AND remembered.
When choosing an image to accompany your social media post, consider that it doesn’t need to specifically illustrate what your business does. A striking image that evokes the feeling you want to leave your audience with can be just as or even more impactful. For example, a yoga studio doesn’t need an image of a yoga class or even a yoga pose. An image of a serene expression will communicate that your yoga studio leaves one feeling serene and stress-free. The human subconscious will do the association work.
So you may think this sounds good but it’s easier said than done. You’re no designer and your social media budget is limited. No problem! Here are two of our favourite tools to help you get the job done quickly and effectively.
Pablo makes it super easy to find a pic, add some text, your logo and boom – social media magic! It’s free, it’s easy – you don’t even need to create an account!
Here’s one we created in less than five minutes:
Another tool we love is Stencil. Similar to Pablo, it makes creating social media posts a snap. There is a fee for Stencil, however, as it’s designed for the more serious entrepreneur, offering a much bigger photo stock and template selections. The pricing packages have options for every budget so even a small investment can give you powerful results. See how others have leveraged Stencil in this Pinterest collection.
Whatever tool you choose, use a simple message, a clean design and thoughtfully decide how you want to be seen. Avoid anything overtly sale oriented here, leave those for the full on marketing campaigns as followers can easily learn more about you through the info associated with your account. Consider what your goal is in posting: educate about the industry? make their day better? Whatever it is, a simple approach will leave an impact even if someone is just scrolling past.
It’s a much better tactic to stay light hearted and useful most of the time and ask for a sale rarely, then only appearing on someone’s screen with an offer. It’s also much easier to come up with this type of content.
Here’s an example from IT Arsenal where we used a quote with some great advice about introducing two new people, that’s it:
Alright, go forth and share!
And if you do use either of these tools please leave us a comment, show us your creation, we’d be happy to comment and share it.