Editor’s Note: This is a guest post by Zack Shapiro, college entrepreneur from Boulder Colorado, author of  The Startup Student

Relevant to: Freelancers, Entrepreneurs, Facebook Marketing Hopefuls, Digital Product Creators

Read Time: 3 minutes.

Last week, I listened to an interview with Andrew Hyde about how he got the community around him to support the early meetings of Ignite Boulder (now the largest set of Ignite presentations in the world) and Startup Weekend (now worldwide).

Hyde’s advice was simple: tell your friends that you’re trying something new and ask if they’d help you out. People generally will.

So you’ve got this new product. You’ve got no users and the uphill traction grab is about to begin. It’s a big world out there. Traction is a scary thing. Where do you even begin to find users?